Data Protection Declaration

Responsible as defined by the Data Protection Act:
Reizenwiesen 1
73642 Welzheim

Collection of data
When you access our website, we automatically collect data of a general nature. These data (server logfiles) comprise, for example, your browser type, your operating system, the domain name of your internet provider, and other similar general data. These data are absolutely independent of individual persons and are used to display the website correctly to you. They are accessed with every use of the internet. The absolutely anonymous data are evaluated statistically in order to improve our service for you. 

a. B2B Business
We collect and save data which are necessary for the ordering process. The data collected includes:
• Company
• Address
• Phone number
• Fax number
• Email address
• VAT number
• Order information
• Information about customer visits and contacts

b. Online Shop
We collect and save data which are necessary for the ordering process. The data collected includes:
• Company/Name
• Address
• Phone number
• Fax number
• Email address

Contact form
If you contact us using our contact form, or if you send us an e-mail, the relevant data are stored for processing.

Deletion or blockage of data
Your personal data are stored only for as long as absolute necessary in order to provide the given services and to the extent prescribed by law. After the expiry of this period, the personal data of users are regularly blocked or deleted.

Our website uses “cookies”. Cookies are text files that are transmitted from the server of a website to your computer. Certain data, such as your IP address, browser, operating system and internet connection are transferred in the process. Cookies do not start any programmes, and do not transmit any viruses. The information collected by cookies serve to ease your navigation and optimise the display of our website. Data collected by us are never shared with any third party or linked to personal data without your consent. The use of cookies can be prevented via your browser settings. The explanations of your internet browser contain information on how to change these setting. Some functions on our website may not work properly if cookies are deactivated.

Information, correction, blocking, deletion and opt-out
You can request information from us at any time on the data we have stored about you. These can also be corrected, blocked or, insofar as the prescribed periods of data storage for business transactions have expired, deleted. Our data protection officer will help you with any queries. Changes or the withdrawal of your consent can be carried out at any time by contacting us. This is also possible for future actions.
Objection notices can be sent to datenschutz(at)

Changes to the data protection provisions
Our data protection declaration may be adapted at irregular intervals, to ensure that it corresponds with current legal requirements, or to implement changes to our services, e.g. when adding new offers. For your next visit, the new data protection declaration then applies.

Contact the data protection officer
For questions relating to data protection, please send a message to datenschutz(at) with the subject header “Data Protection”.

Data protection declaration for Google Analytics
Our website uses Google Analytics, a web analysis service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google has provided a plugin to deactivate Google Analytics under Google Analytics uses cookies. These are small text files that allow the storage of specific user-related information on the user’s end device. This enables an analysis of the use of our website offer by Google. The information collected by the cookie on the use of our website (including your IP address) is generally transmitted to a Google server in the USA and stored there. We wish to point out the Google Analytics has been expanded on this website by the code “gat._anonymizeIp();”, to allow the anonymised collection of IP addresses (so-called IP masking). If the anonymization is active, Google truncates IP addresses within the member states of the European Union or in other signatory states to the EEA Conventions, which means that connection can be made with your identity. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. Google complies with the data protection provisions of the “Privacy Shield” Convention, is registered with the Privacy Shield programme of the US Department of Commerce, and uses the information gathered to evaluate the use of our website, compile reports on this use for us, and provide other related services to us. You can learn more at